YouTube is a popular video sharing website where users can upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.
Founded in February 2005 by three former employees of PayPal, the San Bruno-based service uses Adobe Flash technology to display video. The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos. Currently staffed by 67 employees, the company was named TIME magazine's "Invention of the Year" for 2006. In October 2006, Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Google's stock. The deal closed on 13 November 2006.
And Now here's Bush's attempt :
Videos like this are posted up by members of the Youtube audience in hope that they will be found and watched by others around the world. Anything from a talking carrot or a giant rabbit to a mini elephant can be found on Youtube. People often try to make people laugh with these videos with their amazing use of computer animation and editing. Often controversial videos are the focus of an audience for a few days and this will be displayed as a popular video on the site.
Institutions are benefiting from the new idea of using macromedia flash to display and distribute videos for free. They can be pasted into emails and embedded into other companies sites for no cost at all. The promotion that is automatically given to Youtube is enough of a repayment for their uses.
They are also losing out in some ways. Film companies have to release DVD’s many months earlier because of the free and illegal distribution of them online. Television is gradually losing its appeal to the many millions of Youtube fans as they don’t ave to wait for the allocated time of broadcast on Youtube, people now have busy lives and like to have choice over where and when they watch what they want to watch. This may be why 40% of Youtubist’s are over the age of 30. Offices are overrun by the mountains of Youtube material that is distributed amongst workers that in some cases the site had to be barred from the office computers.
Youtube has been the replacement of TV for hardcore fans, feature length programmes being posted up get regular Niche audiences. Overall distribution and democratisation are the key concepts of the Youtube case study. Free distribution of videos and an allowance for people to express themselves for free and maybe get quite popular is the catalyst for this revolution.
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