Google

Google is an American public corporation, specializing in Internet searching and online advertising. The company is based in Mountain View, California, and has 12,238 full-time employees (as of March 31, 2007). Google's mission statement is "to organize the world's information and make it universally accessible and useful. Google's corporate philosophy includes statements such as, "You can make money without doing evil," and, "Work should be challenging and the challenge should be fun," illustrating a somewhat more relaxed corporate culture.

Audience consumption of Google as a search engine is so widespread it has almost become a subconscious second nature. Users of Google see the site as the solid base of the internet which then branches off into whatever they are searching for. It has been increasingly common for audiences to accept Google.com as their homepage. Games, music, cars, phones and holidays are amongst many of the things that can be looked for on Google but the possibilities are endless as the audience sees Google as a portal to the outside world of the internet.

The large audiences’ love of Google is even more emphasised by my pictures. :).

Google has expanded greatly over the years with more branches growing from it as it bought into mapping technology and Youtube, the largest V-logging site costing $1.65 Billion. The institution is benefiting from the expansion in audience and the profit from increase in advertisement.

On a whole, at times Google may be seen as just a boring search engine, but this is one that has achieved many successes. Being a mainstream stem distributor of more or less everything on the net, good and bad it has been very successful in the means of ease of use of the internet.