On weekdays, 1Xtra produces a two hour news, entertainment and features programme called TXU - an extension of its TX news bulletins. The current presenters are Charlene White and DJ turned news presenter G Money. TXU's output also includes a weekly documentary programme, and its news aims to reflect the interests of a younger audience. Programmes have focused on why young people aren't using condoms to Beyonce's Maple syrup diet, on th website there is even a hyperlink to a BBC vodcast on the issue.
This sub-case study is particularly relevant to the subject on NMT’s because of its easy accessibility & the attraction it is to the age group of people who bathe in NMT’s (14-25).
While TX has its online ‘More Stories’ section that can be debated about via email, it also uses the audience potential to invite them to text in & comment on the current stories. The ‘Have Your Say’ button appears after each one of the debate poles, they cover issues from ‘Can Cannabis Kill?’ to ‘Gum Ad: Funny or racist?’ This open invite to text or email into the programme immediately invites increasing convergence to the 1Xtra network. There is even a podcast that can be clicked on the page to listen to the whole issue.
The BBC is the sole providers of 1Xtra, although this Digital Radio Station is aided by many outside organisations like Trident. The website includes many different ways of interaction with online blogs that feature sound bites & videos. Also the site features news that they assume may attract the audience they initially wished to bring in, this of course being the ‘young black male’ as DJ ray states. Currently with a post about the 200th anniversary of the abolition of slavery in Britain that has thousands of hits, it seems to be a v
ery successful mission they are carrying out.
Blogs & Podcasts are the strength of the ‘TX’ section of the BBC 1Xtra site; these are what keep this section of the site running. BBC 1Xtra focuses on what the modern day urban-youth are interested in & effectively react to this need; this is why they have been so successful.
Overall this sub-case study is a very good example of audience interactivity, by the many Blogs, Podcast & ‘What are Your Views’ sections that keep the site going on. All the feedback that the site receives is the fuel for driving the site.
This sub-case study is particularly relevant to the subject on NMT’s because of its easy accessibility & the attraction it is to the age group of people who bathe in NMT’s (14-25).
While TX has its online ‘More Stories’ section that can be debated about via email, it also uses the audience potential to invite them to text in & comment on the current stories. The ‘Have Your Say’ button appears after each one of the debate poles, they cover issues from ‘Can Cannabis Kill?’ to ‘Gum Ad: Funny or racist?’ This open invite to text or email into the programme immediately invites increasing convergence to the 1Xtra network. There is even a podcast that can be clicked on the page to listen to the whole issue.
The BBC is the sole providers of 1Xtra, although this Digital Radio Station is aided by many outside organisations like Trident. The website includes many different ways of interaction with online blogs that feature sound bites & videos. Also the site features news that they assume may attract the audience they initially wished to bring in, this of course being the ‘young black male’ as DJ ray states. Currently with a post about the 200th anniversary of the abolition of slavery in Britain that has thousands of hits, it seems to be a v
ery successful mission they are carrying out.Blogs & Podcasts are the strength of the ‘TX’ section of the BBC 1Xtra site; these are what keep this section of the site running. BBC 1Xtra focuses on what the modern day urban-youth are interested in & effectively react to this need; this is why they have been so successful.
Overall this sub-case study is a very good example of audience interactivity, by the many Blogs, Podcast & ‘What are Your Views’ sections that keep the site going on. All the feedback that the site receives is the fuel for driving the site.
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