The service has gradually gained more popularity than similar websites to achieve nearly 80% of visits to online social networking websites. It has become an increasingly influential part of contemporary popular culture, especially in English speaking countries.
Addictive consumption of MySpace seems to be very widespread in popular culture now, just like youtubist’s and wikipedians. Initially it was used as an alternative route to interaction with friends, on the web. This quickly caught on and its popularity gave them the idea to introduce MySpace music, where musicians can promote themselves, distribute music and get in contact with people they would otherwise never dream of being able to.
This MySpace music has the signs of self promotion written all over it.
- His own music on site entry
- A flashing box ‘Click me, CLICK ME!!’
- Downloadable tracks
- Lyrics written out for fans
- Quite a few well known friends for links & network popularity
MySpace as an institution strongly benefit from the many millions of people that log on and interact day by day. The 300 staff they employ handles all problems MySpace encounters. MySpace as been the fastest growing ‘Friend site’ since Friends reunited, but surpassed them a long time ago.
Overall this is a good example of democratisation, not only now can the big shops, and superstores like HMV only offer people music but the music makers themselves. Niche audiences are springing up all the time on MySpace, when friends interact at a very high frequency it becomes increasingly easy to find exactly what they like.
Musicians, even small-time musicians now can find ways of expressing themselves for free, without the endless search for promotion. Some may say, you can sit down, create, and hope someone that likes it finds it. If you have talent, you will be found.
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