Tuesday, 27 March 2007

Playstation Website – PSP (Playstation Portable)



The PSP is a handheld game console produced by Sony Computer Entertainment.
The Official Playstation Portable Site

The PSP is a portable games console which is also able to be the platform of different formats of, images, videos, games & music. As this an object of mass convergence, it has the potential to replace many different media technologies; firstly the convergence of mp3 format onto the console, which will further distance people (especially gamers) from CD’s & other ‘real matter’. With the introduction of the PSP, gamers & new media fanatics will be able to access all these Medias at ease, this is in turn contributing to the slow displacement of media displayed via ‘real matter’.

The PSP is the first handheld console to be converged with so many different NMT’s:
- Integrated Mega-pixel Camera.
- High tech graphic-games
- MP3 Player
- Varied format Music Player
- Wireless Internet Connectivity
- Ad-hoc networks
- Game sharing

The group of people that are heavily immersed in these NMT’s are the youth of this era. Each one of the earlier listed NMT’s hold a different, more benefiting experience that the youth seem to be attracted to, for example, the advantage of wireless internet connectivity.

Marketing of NMT’s has become more & more easy & widespread, as the platform of the PSP offers advertisement in the form of Games, specially based Handheld PDA sites & even demos.

Overall the PSP proved itself to be the best example of converging medias in it’s time. Sony took a big risk including many different NMT’s that weren’t particularly cheap.

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